Larry is an entrepreneur who successfully developed and sold data-driven strategy and analytics to Fortune 1000 marketing organizations for over twenty years. He has brought two separate companies to acquisition while serving
clients in many different industries, including some of the most notable success stories of the new millennium.
He has been described by clients as a visionary capable of taking complex business issues relative to the customer’s world and translating them into elegant solutions.While doing so, Larry has recruited a number of highly distinguished strategy and technical minds onto his teams in order to support innovative data-
driven solutions that apply temporal and spatial analytic concepts to direct marketing, market analysis and other strategic business problems.
An author of GIS textbooks and many articles exploring themes in quantitative marketing and retail location theory, he also performs regularly as an expert witness on consumer behavior and market analysis. Over the past decade, his
cases have involved a wide range of circumstances in the motor vehicle industries, including disputes involving light vehicle automakers, motorcycle and ATV manufacturers, as well as organizations in the forklift and retail petroleum industries.
Having spent two decades in analytics and decision support, Larry and his teams represent important game changing value for clients seeking to transform their data into knowledge, and accelerate their intelligence into action.