Brenda joined Keep America Beautiful (KAB) in October 2010 to enhance the organization’s efforts to improve recycling – specifically how to increase awareness, motivation and action to increase more of the right things. In her role to grow the reach and impact of KAB’s recycling initiatives, she is responsible for strategic planning, research, and program design and implementation. Brenda also serves on the Board of Directors of SERI (Sustainable Electronics Recycling International) – whose mission it is to promote environmentally responsible reuse and recycling practices throughout the electronics sector and serves as the home of the R2 standard.
Prior to joining KAB, Brenda served as the Vice President of Corporate Affairs and Communications for Novelis - a global aluminum rolling and recycling company. Brenda has worked on various environmental issues both in the public and private sectors, starting her career working for the U.S. House of Representatives, Energy and Environment Small Business Committee.